Two Decades of M-Commerce Consumer Research: A Bibliometric Analysis Using R Biblioshiny

The aim of this study is to consolidate the state mobile commerce consumer research from 2001 2022. Based on a systematic literature review employing bibliometric technique, not only reports significant contributions authors and their affiliations but also discusses evolution m-commerce over last two decades. Examination annual production trends revealed that publications were rise all along; year 2022 clocked highest number (53 documents), which further reinforces domain in its blooming season. China most contributing country terms citations received, followed by USA. author Keng-Boon Ooi has been productive researcher; his studies continue be foundation continues thrive. analysis scientific mapping that, although many carried out adoption intention, focus researchers lately shifted towards studying continuous use intention (since 2018). Further, it was observed base theory, Technology Acceptance Model, widely used for determining antecedents technology losing significance being overtly replaced Unified Theory Use Technology. While topics “trust, loyalty, satisfaction, banking, UTAUT, continuance perceived enjoyment, COVID-19” identified as mother (engine) themes, keywords “privacy, self-efficacy, social influence, TAM, attitude, use” became diminishing themes. following have emerging themes: “Mobile commerce, Mobile payment, marketing, Omnichannel, Fintech, Live streaming commerce”. This provides useful insights potential researchers.